| Title |
Manipuliacinės įtraukimo į komunikaciją strategijos periodinėje spaudoje / |
| Translation of Title |
Press strategies of Manipulative involvement into communication. |
| Authors |
Juodytė, Aurelija |
| DOI |
10.15388/zt/jr.2008.1.81 |
| Full Text |
|
| Is Part of |
Žurnalistikos tyrimai.. Vilnius : Vilniaus universiteto leidykla. 2008, Nr. 1, p. 25-40.. ISSN 2029-1132. eISSN 2424-6042 |
| Keywords [eng] |
communication ; journalism in Lithuania ; manipulation ; press |
| Abstract [eng] |
The presented paper deals with the problematic of press manipulation and propaganda strategies. The focus is on the manipulation that is investigated not as simple rhetorical means but as a strategy of management of knowledge. The aim of the research is to identify and define certain manipulation tendencies of press journalism in Lithuania and to show how the individual thinking becomes means of indoctrination. The research starts by the critical analyses of Algirdas Julius Greimas conception of the challenge as provocation that leads to compulsory communication. The pattern of the manipulation model offered by Greimas is as follows: proposal, persuading utterance and/ or action, interpreting, compulsory communication, objects of choice as representations of the subject, surrounding axiology, valorization, identification and the discourse of manipulation. The second chapter interprets the Karl Marx theory of commodity and comes to the conclusion that the soviet propaganda uses the model of alienation of individual experience and replaces it by institutional collective thinking and rules. The person has no access to authenticity and has to satisfy himself with the experience of simulated participation. The last chapter focuses on the tabloid tendencies of the serious press. The manipulation strategy lies in the embodiment of moral values and life styles proposed by mass media. Final observations are presented in conclusions. |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2008 |
| CC license |
|
