| Title |
Reklamos poveikis knygų rinkoje: vartotojo patirties kontekstas / |
| Translation of Title |
Influence of advertising on book market customer. |
| Authors |
Vaišvilienė, Alina |
| DOI |
10.15388/kn.v55i0.3485 |
| Full Text |
|
| Is Part of |
Knygotyra / Vilniaus universitetas.. Vilnius : Vilniaus universiteto leidykla. 2010, t. 55, p. 181-202.. ISSN 0204-2061 |
| Abstract [eng] |
The research could be useful for book publishing and saling enterprises as well as for marketing specialists of the mentioned area in planning and implementing book advertising campaigns and in seeking to manage more efficiently the flows of information and communication. The research gives an insight into the potential of book advertising in the market framework, helps in making a right choice and controlling the mode of influence. |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2010 |
| CC license |
|
