| Title |
Debiutuojantis rašytojas Lietuvos knygų rinkoje / |
| Translation of Title |
First-time author in the Lithuanian book market. |
| Authors |
Griniūtė, Ilona |
| DOI |
10.15388/kn.v55i0.3483 |
| Full Text |
|
| Is Part of |
Knygotyra / Vilniaus universitetas.. Vilnius : Vilniaus universiteto leidykla. 2010, t. 55, p. 221-234.. ISSN 0204-2061 |
| Abstract [eng] |
First-time books are being produced by the bigger number of Lithuanian publishing houses. The majority of publishers produce individual first-time books while the others publish series of such books which require more effort and time constraint. Also, such books are being published by both large and small publishing companies, and the financial risk is partly transferred to national or private institutions. In addition, it has been noticed that publishers do not attempt to find or pull new authors and do not use the wide possibilities of literature festivals and contests. The research of a specific case has revealed the fact that it is not necessary to promote big advertising campaigns or use extraordinary marketing actions and money to successfully publish a first-time book. Most important are a close cooperation between the author and his publisher during the whole publishing process and, of course, a professionally written book. |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2010 |
| CC license |
|
