| Title |
Daugiamačių skalių taikymas rinkos tyrimuose: privalumai ir trūkumai / |
| Translation of Title |
Scaling in market research: advantages and disadvantages. |
| Authors |
Kėdaitienė, Angelė ; Kėdaitis, Vytautas |
| DOI |
10.15388/LJS.2010.13948 |
| Full Text |
|
| Is Part of |
Lietuvos statistikos darbai.. Vilnius : Statistikos departamentas prie Lietuvos Respublikos Vyriausybės. 2010, nr. 49, p. 52-61, 83.. ISSN 1392-642X |
| Abstract [eng] |
The picture can be changed by several operations without changing the relationship among the interpoint distance in some of the algorithms (assuming the Euclidean distance is used, which it almost always is). A major problem in data collection is the burden on respondents as the number of alternatives increases (e.g. 20 alternatives require 190 pairs). However, if respondents are “homogeneous”, it is possible to have different subjects rate a different pair. For many frequently purchased products, however, it is unlikely that consumers actively process information about many brands on many attributes before making a choice. Rather, their behaviour is likely to be relatively routinized. Hence, these models are useful for explaining preference formation and indicating the most likely long-run equilibrium positions, but are not necessarily good models for repetitive decision-making. |
| Published |
Vilnius : Statistikos departamentas prie Lietuvos Respublikos Vyriausybės |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2010 |
| CC license |
|
