| Title |
Perception of country of brand origin and country of product manufacturing among lithuanians ande migrants from Lithuania / |
| Authors |
Dikčius, Vytautas ; Stankevičienė, Gintarė |
| DOI |
10.15388/omee.2010.1.2.14299 |
| Full Text |
|
| Is Part of |
Organizations and markets in emerging economies.. Vilnius : Vilniaus universiteto leidykla. 2010, Vol. 1, no. 2, p. 108-122.. ISSN 2029-4581 |
| Keywords [eng] |
Country of manufacturing ; Country of brand origin ; Emigrants ; Emerging economies ; Developed countries |
| Abstract [eng] |
In addition, analysis showed that respondents who live in an emerging economy have more positive attitude towards the surveyed brands compared with Lithuanian emigrants to developed countries. Finally, strong correlation was found between the evaluation of a brand and evaluation of the country of brand origin, while there was no correlation between evaluation of a brand and evaluation of country of manufacturing. |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Journal article |
| Language |
English |
| Publication date |
2010 |
| CC license |
|
