| Abstract [eng] |
The purpose of the current research is to look at how HIV/AIDS is conceptualized via metaphor across cultures, and to investigate whether the source dornains, structuring the conceptual metaphor of HIV/ AIDS, are universal or culture-specific, The material of the present study consists of samples of press-releases from the websites ofUNAIDS, LAIDS and RAIDS. The analysis is based on the theoretical and practical framework of the fol1owing cognitive linguists and philosophers: Turner (2001), Fauconnier (2002), Johnson (1987), Kčvecses (2002), Lakoff (2002 and 2003). The method chosen to analyze cognitive domains of HIV/AIDS is that of hypothetical deduction combined with content-analysis and cross-linguistic comparison. The findings reveal that conceptual metaphors of WAR, MOTION, NATURE, BUSINESS, COMMUNICATION, QUANTITY & SIZE are the most pervasive in Lithuanian as wel1 as in English and Russian. The research findings suggest that HIV/AIDS is mostly perceived universally through the basic physical experience. |
