| Title | Suinteresuotųjų šalių dalyvavimo raiška miesto prekės ženklo vystyme / |
|---|---|
| Translation of Title | Manifestation of stakeholders’ participation in city brand development. |
| Authors | Bivainienė, Lina |
| Full Text |
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| Pages | 170 |
| Keywords [eng] | Stakeholder ; participation ; city brand ; development |
| Abstract [eng] | The dissertation analyses stakeholders’ participation as an object of research, revealing the multiplicity of stakeholders and the essence of the manifestation of participation, discusses the theoretical basis of city brand development by naming the characteristics of city brand elements and the components of city brand development, presents the empirical research methodology for the research on the manifestation of stakeholders’ participation in city brand development. |
| Dissertation Institution | Šiaulių universitetas. |
| Type | Doctoral thesis |
| Language | Lithuanian |
| Publication date | 2019 |