| Title |
The impact of different price discount frames and levels on customer perception and behavioural intention / |
| Authors |
Radavičienė, Indrė ; Dikčius, Vytautas ; Slavuta, Veranika |
| DOI |
10.3846/cibmee.2019.002 |
| ISBN |
9786094761614 |
| eISBN |
9786094761621 |
| Full Text |
|
| Is Part of |
Contemporary issues in business, management and economics engineering : international scientific conference (CIBMEE-2019), May 9-10, 2019, Vilnius, Lithuania.. Vilnius : Vilnius Gediminas Technical University, 2019. p. [1-9].. eISSN 2538-8711. ISBN 9786094761614. eISBN 9786094761621 |
| Keywords [eng] |
price discount frames ; price discount levels ; customer perception ; discount value ; perceived quality |
| Abstract [eng] |
The main purpose of this paper is to analyse the impact of percentage and monetary price discount frames, discount levels of 20%, 40%, 60% and 80% on customer behavioural intention and perception within a high-end hospitality industry context. In order to investigate the influence of price discount on customer behavioural intentions and perceptions, this research paper deployed an experimental design method. The main hypotheses include testing the impact of price discount frames and levels on customer purchase intention, perception of discount value and perception of quality. To conclude, our research has proved that in the high-end hospitality industry, different price discount frames and levels have a significant impact on customer behavioural intentions and perceptions. |
| Published |
Vilnius : Vilnius Gediminas Technical University, 2019 |
| Type |
Conference paper |
| Language |
English |
| Publication date |
2019 |
