| Title |
Akademinės bibliotekos korporatyvinės reputacijos kūrimas: korporatyvinio tapatumo ir įvaizdžio svarba / |
| Translation of Title |
Corporate reputation formation of academic library: the importance of corporate identity and corporate image massmedia and communication. |
| Authors |
Konieczna, Jelena |
| DOI |
10.15388/Im.2011.0.3159 |
| Full Text |
|
| Is Part of |
Informacijos mokslai / Vilniaus universitetas.. Vilnius : Vilniaus universiteto leidykla. 2011, t. 55, p. 32-51.. ISSN 1392-0561 |
| Keywords [eng] |
Corporate reputation ; corporate identity ; corporate image ; communication |
| Abstract [eng] |
The author pays attention to the fact that each organization should have such documents as strategic plans, and these documents should be freely accessible to the stakeholders. The corporate identity, which is presented in the statute of a university, shows something unique that distinguishes one library from another, an academic library from other organizations – its values, philosophy, behaviour, communication, etc. The corporate image, which is formed in strategic plans, is described as the impression made by stakeholders about the library. It is highly important for an academic library and its stakeholders to understand both the corporate identity and corporate image of the library. That’s why strategic documents play a significant role in an effective corporate communication process. |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2011 |
| CC license |
|
