Title Formatting sport organization image as a competitive advantage trying to attract more sponsors
Translation of Title Sporto organizacijų įvaizdžio formavimas kaip konkurencinis pranašumas siekiant pritraukti daugiau sponsorių.
Authors Virvilaite, Regina ; Dilys, Mantas
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Is Part of Inžinerinė ekonomika = Engineering economics.. Kaunas : Technologija. 2010, vol. 21, iss. 5, p. 561-567.. ISSN 1392-2785. eISSN 2029-5839
Keywords [eng] sport organization ; image formatting ; competitive advantage ; sponsors
Abstract [eng] In the third part there are described researches and results which show what factors have influence on a sport organization image and their importance. Results generalization and the comparison of scientific literature analysis are carried out. The fourth part of the article presents conclusions.
Published Kaunas : Technologija
Type Journal article
Language English
Publication date 2010
CC license CC license description