Title Socialinės atsakomybės komunikacija Lietuvos organizacijų interneto svetainėse /
Another Title Communication of corporate social responsibility in lithuanian organizations' websites.
Authors Matkevičienė, Renata
DOI 10.15388/Im.2013.0.1603
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Is Part of Informacijos mokslai / Vilniaus universitetas.. Vilnius : Vilniaus universiteto leidykla. 2013, t. 64, p. 7-18.. ISSN 1392-0561
Abstract [eng] On the basis of this finding, the presupposition that organizations use other forms and means for communicating social responsibility was made, because the social responsibility activities carried out by an organization not only show the organization’s responsibility, but also allow linking the organization with certain practices and values, create an added value by increasing the visibility of the organization as a responsible member of the local community, developing and enhancing the organization’s reputation and ensuring its competitive advantage.
Published Vilnius : Vilniaus universiteto leidykla
Type Journal article
Language Lithuanian
Publication date 2013