| Abstract [eng] |
After determining relations among the elements of distribution structure, the scheme of the system of book distribution was established. The second part investigates the situation from an outward perspective, namely, exploring how university publishers are able to use the possibilities of free-market, looking for distribution methods, ways and forms as well as highlighting some peculiarities of distribution of academic books. It was found that the distribution space of publications delivered by contemporary university publishers could be divided into two groups. The first group covers non-commercial distribution system inside the university that was formed in the long-term book distribution culture and experience gained by university publishers. The second group is related to commercial distribution system outside the university that for a long time had been closed; only now it is little by little directed towards commercialization. This shows that in the twenty years of the Independent Lithuania, university publishers have experienced some changes in the distribution of their books. These changes were determined by political and economical conditions, fast development of information and communication technologies and alternations of public communicational processes. Summarising the research, peculiarities of book distribution by university publishers must be stressed. These peculiarities determine the particularity of this distribution process, distinguishing the following three dominating components: scientific product (specific item), institution (departmental subordination), the publisher‘s initiative (the need to change). These components make the basis of the general distribution of publications by university publishers. |
