| Title |
Paveikiojo diskurso argumentacija: argumentum ad tempus / |
| Another Title |
Argumentation of persuasive discourse: Argumentum ad tempus. |
| Authors |
Gabrėnaitė, Eglė |
| DOI |
10.15388/Verb.2014.5.5001 |
| Full Text |
|
| Is Part of |
Verbum.. Vilnius : Vilniaus universiteto leidykla. 2014, t. 5, p. 86-95.. ISSN 2029-6223. eISSN 2538-8746 |
| Keywords [eng] |
persuasive discourse ; advertising ; rhetoric ; argumentum ad tempus ; time |
| Abstract [eng] |
The following dominant argumentum ad tempus models have been revealed: projection into the past, i.e. the value of advertising object is presupposed by something that had already occurred; projection into the future, i.e. the value of advertising object is presupposed by something that will occur in the future; actualization of the present moment; projection to the infinity or eternity, i.e. the value of advertising object is based on disobedience to the laws of time. The culmination of all these models is the moment of the present, advertising motivates the addressee by giving him the perspective to experience kairos – fulfilled, meaningful, perfect time. |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2014 |
| CC license |
|
