| Title |
Spending and saving patterns of two consumer age groups during economic downturn and recovery of 2009–2011 in Lithuania |
| Authors |
Pikturnienė, Indrė ; Urbonavičius, Sigitas |
| DOI |
10.15388/Ekon.2014.93.5072 |
| Full Text |
|
| Is Part of |
Ekonomika / Vilniaus universitetas.. Vilnius : Vilniaus universiteto leidykla. 2014, t. 93, Nr. 4, p. 72-84.. ISSN 1392-1258 |
| Keywords [eng] |
economic downturn and recovery ; consumer behaviour ; consumer spending patterns ; age groups |
| Abstract [eng] |
The older generation demonstrated a higher caution and frugality, as well as lower expectations towards income; therefore, value for price or lower price strategies could be more suitable for this age group. Value / originality. Longitudinal data on two age groups provide for a better understanding of the consumer behaviour during the economic downturn in general and in Lithuania in particular. |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Journal article |
| Language |
English |
| Publication date |
2014 |
