Title The effect of market orientation on a company’s performance /
Translation of Title Rinkos orientacijos įtaka įmonių veiklos rezultatams.
Authors Dikčius, Vytautas
DOI 10.15388/Ekon.2002.16989
Full Text Download
Is Part of Ekonomika.. Vilnius : Vilniaus universiteto leidykla. 2002, t. 58, p. 51-65.. ISSN 1392-1258. eISSN 2424-6166
Keywords [eng] market orientation ; company’s performance ; questionnaires
Abstract [eng] The article focuses on one of the business philosophies - market orientation, and its relationship to a company’s performance. For this purpose, two questionnaires for market orientation measurement were developed (one adopted from Kohli and Jaworski, another - from Deng and Dart) and their reliability and validity were evaluated. Also analysed and evaluated were the relationship between the level of market orientation in a company and the subjective evaluation of a company’s performance - the overall financial situation of the company. its financial situation in 1998 as compared to 1997, financial situation of the company compared to the situation in the industry. and the financial situation of the company compared to its competitors. The research was performed among Lithuanian furniture manufacturing companies.
Published Vilnius : Vilniaus universiteto leidykla
Type Journal article
Language English
Publication date 2002
CC license CC license description