| Title |
Žiniasklaidos įtaka teisinių paslaugų teikėjo pasirinkimui / |
| Translation of Title |
Influence of the media in selecting a legal service provider. |
| Authors |
Bagdanskis, Tomas |
| DOI |
10.15388/zt/jr.2014.7.7409 |
| Full Text |
|
| Is Part of |
Žurnalistikos tyrimai.. Vilnius : Vilniaus universiteto leidykla. 2014, Nr. 7, p. 38-60.. ISSN 2029-1132. eISSN 2424-6042 |
| Keywords [eng] |
influence of media in selecting a legal service provider ; media ; professional services |
| Abstract [eng] |
Legal services are numbered among the services provided by specialists whose experience and trustworthiness are difficult to measure. Since it is hard to evaluate the quality of legal services even after said are rendered, client trust becomes a key factor in overall assessment. The task of marketing in this field is to facilitate the perception of quality and create a more effective process for the selection of a legal service provider. The goal of the article is to evaluate the influence of the media in selecting a legal service provider, touching upon the stages of the legal service provider selection process as well as the key selection criteria at each stage. Within this article was performed the survey of selection of the companies presented in literature sources process and selection criteria, The article also presents empirical research on how Lithuanian companies which have in-house lawyers select legal service providers. The summary of the empirical research and the results of literary analysis emphasizes the specific stages of client behaviour in selecting legal service providers in Lithuania as well as the key selection criteria at each stage. The legal problem itself influences the stages, criteria, and requirements of the selection process. References and other lawyers were the main source of information in selecting lawyers. For clients who do not have personal recommendations, the media helps fill the information gap. A general trend was observed which indicates that the internet will increasingly become the primary source of information. Experience, expertise, efficiency and reputation are the most important criteria in selecting a legal service provider. |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2014 |
| CC license |
|
