| Abstract [eng] |
The article presents the part of research results of sport metaphors that were obtained while analyzing the texts related to London Summer Opympic Games held in 2012. The research is financed by Research Council of Lithuania (The National Research programme "The State and the Nation: Heritage and Identity" project "Conceptual Metaphors in Public Discourse" (VAT-12002)), the head of the project Professor Habil. Dr. Aloyzas Gudavičius. In the present paper, the features of sport metaphorization that were revealed while analyzing the texts drawn from Internet Portal DELFI representing public discourse are analyzed. While analyzing the metaphors, reference was made to the key arguments postulated by the initiators of cognitive metaphor theories. Moreover, the attention was paid to the elaboration of this theory as well as the importance of linguistic expression of metaphor was emphasized. The following conceptual source domains were established: PERSON'S ACTIVITY, PERSON'S ORIENTATION IN SPACE, tHINGS (MATERIALS) and NATURE. Sport metaphorization is common because the constructs of source subconcept PERSON'S SOCIAL ACTIVITY (war, economics, education, theatre, card game,communication, rituals) and the knowledge related to this area are mostly ascribed metaphorically to sport. The most productive ways of sport area metaphorization are so called war and economics metaphors. Militaristic metaphors in sport discourse are inherent with the features of merged source concepts that are ascribed to sport (WAR and THING, WAR and NATURE, WAR and ANIMAL'S PHYSIOLOGY). The deliberate metaphors are mostly found in the texts related to basketball. |
