| Title |
Customer perceived co-creation value: synthesis of the extant literature / |
| Translation of Title |
Klientų suvokiamos dalyvavimo vertės konceptas: mokslinės literatūros sintezė. |
| Authors |
Damkuvienė, Milda ; Tijūnaitienė, Rigita ; Petukienė, Evandželina ; Bersėnaitė, Jurgita |
| Full Text |
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| Is Part of |
Socialiniai tyrimai = Social Research.. Šiauliai : VšĮ Šiaulių universiteto leidykla. 2012, Nr. 4(29), p. 59-68.. ISSN 1392-3110 |
| Keywords [eng] |
customer participation ; co-production ; co-creation ; customer perceived co-creation value ; cocreation benefits ; co-creation costs |
| Abstract [eng] |
The paper seeks to understand customer perceived co-creation value configuration by clarifying multiple perspectives of customer participation, co-production, cocreation and exploring the concept of customer perceived co-creation value. The paper deals with customer perceived co-creation benefit and cost categories. Theoretically, this paper contributes to the dialog on value co-creation in the context of service-dominant logic (SDL), extends and deepens the understanding of customer perceived cocreation value (potential benefits and costs (challenges) of co-creation from the customer perspective. |
| Published |
Šiauliai : VšĮ Šiaulių universiteto leidykla |
| Type |
Journal article |
| Language |
English |
| Publication date |
2012 |
