| Title |
Vaikų atsparumo vartotojiškai kultūrai ugdymo teorinių konstruktų pagrindimas postmodernizmo kontekste / |
| Translation of Title |
Substantiation of theoretical constructs of development of children’s resistance to consumer culture in the context of postmodernism. |
| Authors |
Ponelienė, Reda |
| Full Text |
|
| Is Part of |
Mokytojų ugdymas = Teacher Education : mokslo darbai.. Šiauliai : VšĮ Šiaulių universiteto leidykla. 2012, Nr. 18(1), p. 30-46.. ISSN 1822-119X |
| Keywords [eng] |
consumer culture ; resistance to consumer culture ; advertising ; critical theory ; postmodernism |
| Abstract [eng] |
The article deals with theoretical constructs of development of children’s resistance to consumer culture, following postmodernism theory as the one of the consumer society and critical theory as an opposition to consumer society and consumer culture. Conceptions of consumerism, advertising as an element of consumerism are presented and prerequisites for the development of children’s resistance to consumer culture are designed. |
| Published |
Šiauliai : VšĮ Šiaulių universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2012 |
