Title Place marketing as a means to increase competitiveness of a place /
Translation of Title Vietos marketingas - regiono konkurencingumo didinimo priemonė.
Authors Beniušienė, Ineta ; Petukienė, Evandželina ; Svirskienė, Giedrė ; Damkuvienė, Milda
Full Text Download
Is Part of Ekonomika ir vadyba: aktualijos ir perspektyvos. 2010, nr.4(20), p. 5-12.. ISSN 1648-9098
Keywords [eng] Place marketing ; Place competitiveness ; Collaboration between local government ; Universitety and business subjects
Abstract [eng] This article deals with the issue of place marketing as a means of increasing competitiveness of a place, with special attention being to identification of criteria for compe titiveness of the place in marketing. At the beginning of the article there is an attempt to disclose the links between place marketing and place competitiveness, because when seeking competitiveness of a place marketing can become a tool that will supplement other means of boosting place competitiveness. Later on in the article the aspects of assessment of place competitiveness as a result of marketing are analyzed, the main factors of competitiveness of a place are identified. The article ends with discussion on cooperation among local government, university and business subjects in seeking to increase place competitiveness.
Type Journal article
Language English
Publication date 2010