| Title |
Management of customer participation in public services: a case of townships of Lithuania / |
| Translation of Title |
Klientų dalyvavimo viešosiose paslaugose valdymas: Lietuvos seniūnijų atvejis. |
| Authors |
Petukienė, Evandželina ; Tijūnaitienė, Rigita |
| Full Text |
|
| Is Part of |
Socialiniai tyrimai = Social research.. Šiauliai : VšĮ Šiaulių universiteto leidykla. 2010, nr.1(18). ISSN 1392-3110 |
| Keywords [eng] |
Customer participation ; Management of customer participation ; Coproduct ion of services ; Public services ; Townships of Lithuania |
| Abstract [eng] |
The article analyzes an important object of marketing researches: management of customer participation in public services. In the article there is substantiated the approach to analysis of management of customer participation as separate but int errelated activities. Following the attitude that active customer participation is necessary in services that create individual value in direct interaction with a service provider, the results of a qualitative research carried out in townships of Lithuania are presented. The research has identified the measures actuallyused at townships for management of customer participation in services. |
| Published |
Šiauliai : VšĮ Šiaulių universiteto leidykla |
| Type |
Journal article |
| Language |
English |
| Publication date |
2010 |
