| Title |
Viešojo administravimo institucijų vykdomos socialinės reklamos pavyzdžių analizė / |
| Translation of Title |
The analysis of the examples on social advertisements carried out by public administration institutions. |
| Authors |
Toleikienė, Rita ; Karpinaitė, Kristina |
| Full Text |
|
| Is Part of |
Ekonomika ir vadyba: aktualijos ir perspektyvos. 2008, Nr. 4, p. 374-383.. ISSN 1648-9098 |
| Abstract [eng] |
Lithuanian institutions of public administration are socialy responsible. These institutions are not only responsible for social advertisements but also for their implementation. The aim of social publicity is not only to influence solutions of problems in a society but also the effect to demolish this problem or at least to reduce it. Activity of the research. Nowadays there many social advertisements, but still not each of them is initiated and implemented by the institutions of social administration. So, this research paper analizes the peculiarities of cocial advertisements which are impemented by Lithuanian Public administration institutions. The novelty of the research: the research allows to evaluate the size of the social advertisements and their importance for the work results in these institutions. Problem. Public administration institutions in Lithuania use the advertisements not very effectively for reaching their strategic aims. The aim of the research paper. To analyse the pecularities of social advertisements which are implemented by public administration institutions in Lithuania. |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2008 |
