Title Marketingo komunikacijos priemonių naudojimas Šiaulių universitete vykdomų ES struktūrinių fondų projektų pavyzdžiu /
Translation of Title Elements of marketing communication in the projects being run at Šiauliai University under the example of the projects of EU structural funds.
Authors Gyraitė, Giedrė ; Bivainienė, Lina
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Is Part of Ekonomika ir vadyba: aktualijos ir perspektyvos. 2008, Nr. 4, p. 144-153.. ISSN 1648-9098
Keywords [eng] marketing research ; economic development projects ; projects of EU structural funds ; Šiauliai University
Abstract [eng] Under conditions of modern market, when there exists huge possibility of choice, various nature organizations, business, educative or other non-profit institutions are forced to look for new ways, which would help them to adapt to competitive environment. One of such ways is project activity. One of the essential aspects of project activity is their publication when elements of marketing communication are involved as well. Marketing communication can be described as a way when using various means of communication, foreseen target audiences are reached by transferring necessary information to them seeking to make impact 153 on them. Organizations having marketing communication plan mostly seek creation of positive image in society and so on. The main means of marketing communication helping to ensure that relationship is advertisement and public relations. The aim of the article is to analyze marketing communications at Šiauliai University in theoretic and practical way under the example of the being executed projects of EU structural funds. The research methods are analysis of scientific literature, content analysis of documents (articles from media or internet, analysis of various documents), questionnaire survey, and interview (survey of experts). Having performed complex research of marketing communications being executed at Šiauliai University under the example of projects of EU structural funds, we can present the following major conclusions: During survey of experts it was determined that popularization of the projects at first is a responsibility of administrating personnel of the project. The means of project publication mostly are chosen according to financial possibilities, without being limited to minimal requirements for project publication. [...].
Type Journal article
Language Lithuanian
Publication date 2008