Title Lietuvos komercinių bankų klientų elgsenos ypatumai renkantis ir naudojant elektroninės bankininkystės paslaugas /
Translation of Title The peculiarities of Lithuanian commercial banks‘ clients behaviour towards the selection and usage of electronic banking services.
Authors Rakevičienė, Jolita ; Rudytė, Dalia
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Is Part of Ekonomika ir vadyba: aktualijos ir perspektyvos. 2008, Nr. 4, p. 331-337.. ISSN 1648-9098
Abstract [eng] The development of electronic banking is very fast in the world and in Lithuania. Electronic banking services started being delivered in Lithuania several years later than in other well developed countries. But the pervasion of electronic banking services still has not reached the level of the leading countries in the world. As a matter of fact, many registered electronic banking services users perform electronic banking operations very rarely or do not perform them at all. Lithuanian commercial banks deliver their services electronically more and more, because it allows to save costs, time, enhance the competitive situation. It is necessary to identify the ways allowing to make use of the advantages of electronic banking services and to minimize the negative impacts. The importance of the understanding of electronic banking users‘ behaviour is underlined in this article. This understanding, as many foreign and authors‘ researches confirm, has a crucial impact on the further development of electronic banking services in Lithuania and abroad. The scientific researches‘ results are presented in the first part of the article. Then the possibilities for Lithuanian commercial banks to adopt other countries‘ experience in this area are discussed and evaluated. As the results of the performed investigations show, the bank customers in various countries have many similar features. Usually the users of electronic banking services are younger or of middle age, with higher or equal to the average revenues and education than other inhabitants in the country. They know and actively use information technologies. Those bank clients that are afraid of information technologies, older, less educated and earning less money are usually more reluctant to use electronic banking services. [...].
Type Journal article
Language Lithuanian
Publication date 2008