| Title |
Vartotojų elgsenos modeliavimo galimybės / |
| Translation of Title |
Feasibility of modelling consumer behaviour. |
| Authors |
Stankevičienė, Jūratė |
| Full Text |
|
| Is Part of |
Tiltai. 2005, Nr. 2, p. 83-90.. ISSN 1392-3137 |
| Keywords [eng] |
modelling consumer behaviour ; classical and modern models ; groups of variables of evironmental influence and individual consumer features ; factors deciding consumer behaviour |
| Abstract [eng] |
The article deals with one of the most important dimensions in consumer behaviour study - modelling consumer behaviour. Theoretical studies shaw that any model is based on variables arranged in a certain order. Models iliustrating different situations are based on different variables and different relations between them. Therefore the structure of variables of the model is becoming an object of scientific research. The structure of models that have become classical is examined in the article and modern consumer models are presented. Criteria for assessing models are disclosed. Generalizing these considerations it is possible to maintain that it were useful to supplement the chosen consumer behaviour model by adding the component of consumer types that could be obtained by assessing consumer attitudes. This transformation would add the model a more practical aspect and would be based on the paradigm of market segmentation. Moreover, the established nomenclature of consumer types would enable to divide consumers into groups that are called target segmants. |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2005 |
