Title Development of loyalty of employees in contemporary sports organization /
Another Title Darbuotojų lojalumo vystymas šiuolaikinėje sporto organizacijoje.
Authors Komskienė-Žukauskienė, Diana ; Švagždienė, Biruta ; Benetytė, Monika
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Is Part of Socialiniai tyrimai.. Šiauliai : Šiaulių universitetas. 2009, Nr. 2(16), p. 32-41.. ISSN 1392-3110
Keywords [eng] Loalty ; Motivation ; Motivation means ; Employee ; Sports club ; Fitness centre
Abstract [eng] This article analyses loyalty concept itself and reasons why employees may work better and more efficiently in sports organization. Loyalty is a pursuit and creation of long‑term relations based on mutual trust, creation and pursuit of benefit. This can be achieved through satisfaction of needs and demands of each employee, pursuit of general objectives of an organization, dedication and devotion in periods critical for the organization, gratitude for self‑realization possibilities and presentation of the organization as if it was a suitable place for work. Loyalty of an employee is honest gratitude to the organization because it takes into consideration needs, demands of the employee and properly appreciates his efforts. This is a long-term relationship building while achieving the best results and maximum benefit through conformance with company’s and employee’s objectives. The main criteria for development of loyalty are payment of the salary according to market conditions, safety, friendly atmosphere, familiarization of each employee with philosophy of the organization, recognition and proper appreciation, possibilities for improvement. Taking into consideration employees’ needs, the following motivation means are offered: payment of salary in time, recognition and appreciation, creation of safe and comfortable work atmosphere, possibilities for self-realization and improvement, praise and stimulation. The research revealed that most of employees working at Kaunas fitness... [to full text].
Published Šiauliai : Šiaulių universitetas
Type Journal article
Language English
Publication date 2009