| Title |
Tropai ir okaziniai dariniai reklamos tekstuose / |
| Another Title |
Tropes and occasionalisms in the texts of advertisements. |
| Authors |
Smetonienė, Irena |
| Full Text |
|
| Is Part of |
Kalbos kultūra / Lietuvių kalbos institutas.. Vilnius : Lietuvių kalbos instituto leidykla. 2003, Nr. 76, p. 126-130.. ISSN 0130-2795 |
| Keywords [eng] |
figures of speech ; occasionalism ; advertising copy |
| Abstract [eng] |
Advertisements in Lithuania is a new and unexplored area with no established boundaries and language requirements. Advertisements overemphasise the function of impact, which is best expressed by occasionalisms and unusual tropes. What has been investigated by specialists of word-formation as individual cases in a particular style now is becoming almost everyday practice. |
| Published |
Vilnius : Lietuvių kalbos instituto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2003 |
