| Title |
Sąžiningos prekybos plėtros galimybės Lietuvoje / |
| Another Title |
Opportunities of fairtrade development in Lithuania. |
| Authors |
Kairaitytė, Alina ; Ruževičius, Juozas |
| DOI |
10.7220/MOSR.1392.1142.2014.69.5 |
| Full Text |
|
| Is Part of |
Organizacijų vadyba : sisteminiai tyrimai.. Kaunas : Vytauto Didžiojo universiteto leidykla. 2014, nr. 69, p. 71-87.. ISSN 1392-1142 |
| Keywords [eng] |
Fairtrade ; Social responsibility ; Marking ; Certification ; Standard ; Sustainable development |
| Abstract [eng] |
The article examines Fairtrade, as a phenomenon of social responsibility and commercial activities, its concept, evolution, aspects of the Fairtrade products' manufacture, marketing, and certification. Particular attention is paid to the spread of information about Fairtrade products, identification of obsticals for the turnover growth in Lithuania and the search for wider application of this socially responsible tool. Based on the systematic analysis of scientific literature and the conducted survey of consumers, trade CEOs and managers, the authors propose a model of Fairtrade products' development in Lithuania. |
| Published |
Kaunas : Vytauto Didžiojo universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2014 |
