| Title |
Parduotuvių tinklų pirkėjų segmentavimas pagal pirkimo progas |
| Translation of Title |
Segmentation of multiple retailers' clients on the basis of shopping occasions. |
| Authors |
Urbonavičius, Sigitas ; Ivanauskas, Robertas |
| DOI |
10.3846/btp.2006.06 |
| Full Text |
|
| Is Part of |
Verslas : teorija ir praktika.. Vilnius : VGTU. 2006, vol. 7, no. 1, p. 37-44.. ISSN 1648-0627. eISSN 1822-4202 |
| Keywords [eng] |
Retail trade ; Market segmentation ; Marketing |
| Abstract [eng] |
Finally, a similar survey of chain stores operating in the other retail sectors would help evaluate whether the concept is applicable under broader circumstances. |
| Published |
Vilnius : VGTU |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2006 |
