| Abstract [eng] |
The final Master's degree work aim - to create the model of tourist region image. A rare region devote sufficient attention to the image of the tourism industry. In the work were analyzed and conceptualized region, tourist region, image and tourism image conceptions scenarios of tourist region images, based on research, and identified the elements of tourist region image. Created the model of tourist region image. The work consists of four main parts. The structure designed to match the selected modeling process sequence of different components, consistent with the modeling process steps, starting with the scientific problem, which formulated in the introduction. The first part – made the theoretic analysis of tourist region image. Analyze scientific literature about region, tourist region, image, tourist region image, solved the first three objectives of the study. Further analysis of the tourist region integrate elements. The second part - describes selected research methodology and work organization. The third part - the empirical data collection and analysis. Solving the fourth formed task revised scientific literature formulated analytical insights, based on the experience of experts. It based on scientific literature expert assessment to the conceptual model of tourist region image and in the comments and adjusted. Part fourth - the conclusions and recommendations. |
