| Abstract [eng] |
Supervisor – Partnership Docent Marius Dubnikovas Master thesis written – 2022 y., Vilnius Total number of pages – 55 p. Total number of tables – 12. Total number of pictures – 11. Total number of referencies – 98. Clasical business management methods, like business plan, are more and more accounted as outdated and not responding to the needs of innovative business forms. This research is dedicated to understand if business plan and its‘ separate parts preparation can increase probability for successful implementation of innovative business form – technological start-up, which emerged less than 20 years ago (for now, more than 90% of start-ups fail in the first year). Thesis main aim is to analyse business plan preparation impact for technological start-up sucessful lauch and further performance, while at the same time revealing most important business plan parts and their impact on start-up sucessful business execution. Thesis objectives: 1. To review and understand ‘technological start-up’ concept. 2. To review and understa ‘business plan’ concept. 3. To understand and define technological start-up implementation process. 4. To identify main business plan parts and methods used for its development. 5. To identify most improtant business plan elements for technological start-up creation. 6. To investigate how planing impacts sucess factor of technological start-up. 7. To ascertain most used business plan elements in technological start-up planing. Reserach sample size – 51 start-up owners/creators that have built at least one start-up in their life. For data analysis, both, quantitative descriptive statistics, and qualitative individual remarks analysis methods were used. Reserach results prooved all three hypothesis as correct. Results show that purposefuly prepared business plan for technological start-up helps to increase its success probability. For the newly established start-ups most meaningful business plan elements are executive business summary, timeline and milestones, and operational plan. Instead, start-ups, that ‘survived’ first year, must concentrate most on financial planing, competitor analysis and further business objectives review and definition. Research results also suggest that clasical business management methods, like business plan, are beneficial and should be integrated as tools to enhance success probability for innovative business forms, like technological start-ups. |
