| Abstract [eng] |
The aim of the Master’s research work is to explore the aspect of public relations at Radviliskis District Municipality. To reach the goals there has been analysed the scientific literature in the aspect of the public relations in local self-government work. There was represented the statistical information approving the theoretical propositions. Importance and influence, the role and the conception of the public relations in local governance were reviewed and their juridical regulation has been also analysed. The researching part reveals the complex research method: a questionnaire method - a survey of public opinion; analysis of the internet site and analysis of the daily newspaper “Radviliškio naujienos”; moreover, an expert poll – a standardized (formalized) interview. The results of the survey show that society only partly trusts in Radviliskis District Municipality’s proceeding. The community members do not feel themselves to be the significant partners in political process. The municipality stays distant from the community, it does not offers enough information about the possibility of taking part in the activities of local self-government. The information got from the interviews and questionnaires reveals the fact that involvement of the community members into forming public resolutions and their acceptance process is quite insufficient. Despite the fact that Municipality representatives try to do their best in order to make people more active, their endeavour is not efficient. Facts stored will give the opportunities to improve the work of Municipality institutions by improving information acceptance and citizens’ involvement and expanding the work of public relations at Radviliskis District Municipality. The hypothesis which was carried out “The organizational model of public relations at Radviliskis District Municipality absolutely answers the hopes of the leaders and employees and society interests, motivates citizens to take part in self-government process as well,” is unsubstantiated. The Master’s work consists of the summary in Lithuanian and English, introduction, three main parts, conclusions and recommendations, references and appendix. |
