| Abstract [eng] |
A franchise is one of possibilities to global business internationalization. Theorists and practician emphasizes this form of business advantages comparing with export, investment or joint venture. But Lithuanian scientists revive this form of international business doing just fragmentary. Poorly are explored mechanisms of management, control and cultural adaptation. The aim of research is to evaluate peculiarities of Yamaha music school management in Lithuania. Research hypothesis – to educators and school managers is acceptable conception of Yamaha music school. Research tasks: 1. Evaluate role of franchise in context of international business; 2. Evaluate juridical and management dimensions; 3. Represent main aspects of Yamaha music school network worldwide and in Lithuania; 4. Explore peculiarities of Yamaha music schools management in Lithuania. The results of educators and managers interview shows that main concept of Yamaha music school is acceptable and realizable. All respondents pass requirements of qualification. Activity is organized by contract requirements, which essentially pass the main requirements of Civil Code. As distinct from Japanese culture in Lithuania educators prefer individual work with children. But it does not impact to main motto: “Learn with pleasure” implementation. |
