| Abstract [eng] |
The policy of Mazeikiai Tourism and Business Information Centre is reasoned in this Master paper. The aspects of policymaking of Centre’s proceeding are analysed in the research. In this study the institutional Centre’s policymaking process is analysed, aiming to identify the key issues and difficulties that occur during the process of policymaking. The primary objective of this master paper is to show how organization can become competent and steady public institution of business information and consultancy in Mazeikiai region by choosing the strategy, considering it’s threats, potentials, advantages and weaknesses. Received data were summarized by using the method of SWOT analysis. The main goals of the paper were to survey an existing condition at the organization, forecast it’s position in the near future and choose the best suitable strategies, after exploration of the variety of strategies and counts of the research will be done. After making the analysis of nonfiction literature, Centre’s external environment, internal resources and SWOT analysis it emerged that Mazeikiai Tourism and Business Information Centre should improve those policies, which are necessary to warrant an effective operation of Centre. Conclusions about researches that have been done and counts that have been received are listed in the concluding part of the paper. |
