| Abstract [eng] |
The analysis of the potentiality expansion of the trading commercial company “Agava“ Final work on Masters‘s degree. The analysis of the potentiality expansion of the trading commercial company “Agava“ was carried out in 2004 – 2007. Literature on the given topic was analysed, direct and indirect factors, resources of the company were investigated. In order to extend the accomplished research and to know the company customers better a wider and more detailed survey was organized. The received data were processed with SSPS program.The survey for customers helped to determine the customers‘ contingent, their age, income, expense distribution. It was examined what goods are most popular, how customers evaluate this company and its competitor rivals, which services they usually use, what they think of the company. The influence of external and internal factors was summarized carrying out SSGG analysis. Strategic objective, goals and means were formulated, executives and terms were nominated on the grounds of the research data. Having summarized the research data theoretical and practical conclusions and recommendations were given. |
