| Abstract [eng] |
In the Master thesis brand name influence of business success are discussed. In the first part of the Master’s thesis it is noted brand name conception, analyses brand name conception, development process. Beside it is noted branding designation and customers information by low aspects. According to the Lithuania Republic brand name low, it is concretive brand name registration procedures, protection and brand name control peculiarity. In the second part of the Master’s thesis it is discussed of brand name failures basic reasons. According to specific situation analysis is presented brand name failures and customers connection. Mark out classic brand name mistakes, brand name creators’ ideas failures and brand name development failures. In the third part of Master‘s thesis it is made research with the reason to diagnose customers point and brand name position in the market connection. The objective is to find out which brands have the most impact for the customers. What is the customers point of brand name development. For these reasons was created questionnaire and located to the web side www.publika.lt. It was work up information by Ms Excel program. In the Master‘s thesis there are 20 tables and 7 figures. At the end of the Master‘s thesis conclusions, recommendations and appendix are given. |
