| Abstract [eng] |
In modern world the knowledge on child’s rights and appropriate their implementation in all the levels of society is one of the most important features of democratic society and the education of society to be aware and respect child’s rights is an inherent civil tradition of democratic society. The subject of the research – violations of conventional requirements of the students of forms 6-10 in advertisements and their preventive possibilities. Hypothesis. It is presumptive that the violations of child‘s rights in advertisements have not only negative impact but educational potential, i.e. form some kind of true-life values and world-view, on the students of forms 6-10. The aim of the work is to analyse the violations of conventional requirements of child’s rights in advertisements and their preventive possibilities at school. Scientific literature in Lithuanian and English, various articles and publications in scientific and periodic press as well as internet sources were used in the work. The methods like scientific literature and legal literature on the chosen topic analysis, as well as questionnaire survey are employed in the work. The analysis of questionnaire survey let us claim that child’s right to have his/her opinion, the right to express his/her attitudes freely, the right to have personal life, immunity and freedom are most frequently violated. According to the importance categories of the rights, students pay much attention to such rights as: the right to live and grow, the right to be healthy, the right to personal life, personal immunity and freedom. Negative (the advertisements are often deceitful, it manipulates children, violates the right to have one’s opinion) and positive (the advertisement induces to get interested in healthy living, improves the culture of services, develops aesthetical taste) aspects are distinguished, i.e. educational side of the impact of advertisements. Thus we may claim that the research proved the hypothesis raised at the beginning of the work. |
