| Abstract [eng] |
The theme of the dissertation: The relation between the ownership structure of the media organization and the expression of media partiality (research of Lithuanian national dailies throughout the 2004 Lithuanian Presidential election campaign). The object of the dissertation is the relationship between the ownership structures of media organizations and the news partiality of media outlets. Based on the situational theory of the structure of the organization, the theory of political economy and the theory of the social responsibility of the press, the dissertation analyses the influence of the ownership structure of the media organization, and advertisers on the news content of the media outlet, the problem of the objectivity of the news prepared and spread by media organizations, the expression of partiality in biased news. The dissertation offers a model for the activities of the media organization; the model establishes the correlation between the subject of political, legal and economic situation, the ownership and management structure of the media organization, marketing strategy and the expression of the partiality of the news content of the media outlet. The dissertation analyses the relation between the expression of the partiality of news content of Lithuanian national dailies and the ownership and management structures of the companies that publish these dailies. The dissertation states that the ownership and management structure of the media organization determines the expression of the partiality of the news content of the media outlet. |
