| Abstract [eng] |
Advertising plays a great role in the active market. Recently advertising market is growing up, a lot of new implements for advertising are turning up. Advertising also disseminates social values and attitudes, propogates some particular way of life. It’s the reason why it is so important to control advertising and to save consumers and honest competitors from negative impact. Focal attention in this paper is giving to advertising control in Lithuania. The scheme of institutes, which are competent to control advertising, is rather confusing. The peculiarities of advertising regulation in the European Union and Lithuania, the ways of alternative regulation and self-regulation in Lithuania are described in this paper as well. The object of the discourse is to identify the problems of advertising regulation and control, to propose the way how such problems could be solved. |
