| Abstract [eng] |
The work studies advertising. There are 100 collected examples. The advertising is analyzed from two aspects - the search of household and design elements . The prevalence of the functional style of advertising simulators is determined . The most common occurring elements of domestic-style advertising are question sentences and salutations, dialogs, elipse and the figures of silence and the errors of language culture as barbarism and jargons, neologisms and vulgar swears , the artistic style - trope (metaphor, metonymy personification), and comparisons, syntax figure - repetition and rime prosaic text, the imitation or simulation. Their impact on the artistic value of advertising is discussed. |
