| Abstract [eng] |
The different Lithuanian and foreign authors‘ scientific literature sources about the structure of strategic management, process, strategic alternatives, the processes of strategy realisation and control have been analysed in the master‘s paper. The theoretical institution management strategies have been thoroughly analysed in this work. The following strategic planning stages indicated in scientific literature and municipality education centre of Šiauliai district have been analysed in the work: mission, vision, objectives, the analysis and evaluation of external and internal environment, strategic alternatives, the choice, realisation, control and evaluation of strategy. The object of the analysis has been the clients‘ evaluation of provided service quality in Šiauliai district municipality education centre. The aim of the survey has been to ascertain whether the quality of strategic management depends on the internal motivation of service receiver, service quality and general image of service provider or not. The survey has confirmed the hypothesis that the strategic management quality of Šiauliai district municipality education centre depends on the quality of the provided service, motivation of participants and image formation. The results of the research showed that, strategic management of education centre is of a good quality: the clients of the centre have evaluated the quality of service and the general image of the centre positively, i.e. their needs of qualification development are being satisfied. There have been surveyed 200 teachers from Šiauliai district, who use the service of education centre. The analysed data of the survey showed the content of representations, according to which, we can assert that, the quality of strategic management depends on the final service receiver opinion, which is uner the influence of variuos factors. Therefore, the recommendations of education centre management development have been made. Key words: education service quality, strategic management. |
