| Abstract [eng] |
The purpose of this work is to evaluate approaching of non commercial marketing implements directed to donors in nonprofit organizations. The work consists of 3 parts. Conception of nonprofit organization their types, characteristics, and sponsorship features are presented in the first part. In the second part there are presented conception of non commercial marketing, results of comparing marketing in commercial and non commercial sector, their similarities and differences, non commercial marketing mix, and possibilities to sponsor non profit organizacions Questionnaire was used to do a research. The analysis of this research is presented in the third part of the work. |
