| Abstract [eng] |
Possibilities of small and medium business development in Ukmerge district are analysed in the Master’s paper. The use provided for business and enterprises by the Chamber of Commerce, Industry and Crafts (CIC) Ukmergė Office is based. Potentialities of strategic development of Chamber of CIC Ukmergė Office activity are determined and substantiated. Basic theoretic assumptions of the research are delivered in the theoretic part of the work, conception of the strategy, aspects of strategic planning and management are introduced, views of various authors towards models of strategic management and its changes revealed. Ukmerge district economic, social and entrepreneurship rates: tendencies of labour market, statistical data of registered enterprises, etc. are analysed in the research part. In the course of research, it was established that the following elements of use provided to enterprises by the Chamber of CIC can be distinguished: influence, representation of interests, involvement in activity of business community, reliability, visibility, information, data execution, promotion of export and foreign trade, direct cooperation: discounts, publications, professional growth, expert and legal assistance, a Member to Member program. Conclusions and recommendations provided by the work might have importance on the development of strategic activity of the Chamber of CIC Ukmergė Office, ensuring their effective further functioning. Successful activity of the Chamber of CIC Ukmerge Office enables development of business in Ukmerge district. |
