| Abstract [eng] |
My master thesis selected one of the goals is to consider the relevance to today's issues, social issues. Therefore, my subject is social advertising posters ”Take care of yourself, do not get transaction object”, which campaigns for social problems, risks, and their negativity. The social purpose of advertising - affect the audience emotionally, not just a jumble of individual consciousness but also subconscious, forcing it to draw attention to existing and surround us with social problems. In view of today's major social problems, I think the situation proble really justify my need for the creative posters and relevance of the topic to generate. Each poster selected corresponding graphical representation is conceived the idea of recycling and combining all the main points clearly visible theme name. Graphic printing used on plastic 1000x700. These themes are a symbol of the two doors, symbolizing the transition from one life to the next phase of life. There is also a video created to introduce a series of posters. This movie will make viewers more insight into the problem. Doors - a home mark. Symbolizes the transition from one life stage to another or from life to death. Closed doors mean something concealed, secret, security and unavailability, open doors, permit, call log, or represents revealed the secret. |
