| Abstract [eng] |
The Lithuanian furniture branch is one of the most rapidly developing and fast growing sector of industry. For the last few years records shows stupendous growth rate of furniture production, continually increasing volumes of exports and exports geography. Lithuania‘s furniture branch is export oriented with about 90% of whole production output sold in the foreign markets. Due to reasons mentioned above, prospects of furniture branch development depend on success of enterprises exports activities. Exports of the Lithuanian furniture industry’s production are under the influence of seasonal retail purchasing, also collaboration with Swedish concern „IKEA“ is quite problematic. It corners more than half production output of Lithuanian furniture branch therefore is able to significantly affect on purchasing prices and dictate discriminating conditions of collaboration. On those trends is necessary to search for new international furniture wholesalers, increase sales volumes at existing foreign markets and search for a new. One of the most promising possible markets is Japanese furniture market. The object of study is Lithuanian furniture industry and the main purpose is to reveal the Lithuanian furniture industry‘s trends and prospects of exporting production to the Japanese market. This MBA Graduation Paper consists of three main parts. The first one is dedicated for theoretical analysis of exporting, other foreign markets entry methods, export promotion, strategic business alliances and international competitiveness. The second, analytical part includes an analysis of situation in the Lithuanian furniture industry and it’s activities of exporting production to the Japanese market. Analysis of Japanese furniture market, export promotion programs and structure of imported furniture are also added. Third part introduces results of questionnaire survey of Lithuanian furniture industry’s enterprises representatives. The main findings are: demand for wooden furniture is increasing for recent five years in the Japanese market, but Lithuanian furniture industry does not tend to take advantage of these tendencies. It is related to expansion to the European Union markets. |
