| Abstract [eng] |
The idea of social responsibility began to spread in the world in the aftermath of the Great Depression (1929-1933). Eventually social responsibility became a subject for research. Lithuanian and foreign scientists have extensively focused on social responsibility and its management, but business leaders face the issue of how to manage social responsibility properly. With the increase in the value of corporate social responsibility and its increasing relevance an answer is sought on how advanced are the businesses in the Baltic states when it comes to corporate social responsibility, how should the particular process be carried out and managed and how the benefits of corporate social responsibility should be used. It should be noted that in today's saturated market with a very competitive struggle for the survival of a business it is not only material resources-related advantages that matter, but also other benefits that are associated with the application of the concept of social responsibility. The following topics prompted by the problem have been chosen to be researched: 1. The concept of corporate social responsibility is discussed in detail in scientific work; however, there is a lack of discussion on how social responsibility actually benefits businesses. 2. The lack of information and experience in the area of social responsibility management prevents the effective application of the idea of social responsibility in business and thus businesses lose the potential advantages of a socially responsible business. The aim of this research is to explore social responsibility management in the business sector in the Baltic states, identifying the potential improvements in various areas of social responsibility management. The aim of the research is achieved through the use of scientific literature, analysis, synthesis, comparison, description and summary, document and quantitative data analysis. The scientific hypothesis is that reports on corporate social responsibility are a tool to manage socially responsible behavior of a company - the investigation has proved it only partly that for companies to effectively manage socially responsible behavior it needs to be reported thoroughly. |
