| Abstract [eng] |
The main purpose of this master thesis is to identify the existing perspective between social business impact measuring and enterprise value and to present evaluation of this perspective. The work consists of three main parts which are the analysis of the latest academic literature, the research methodology section and research presented together with the applicability of the research results in social business activities. The following methods were used to achieve the aim of the Master thesis are comparative analysis and systematisation of academic literature; systematic analysis of documents; structured interviews, deductive qualitative content analysis and interpretation. Analysis of the latest academic literature proposes the concept of social business and enterprise value, presents strengths and weaknesses of impact measurement, proposes methods of impact measurement and their accessibility. After the systematic analysis of the latest academic literature the author has conducted a systematic analysis of documents based on social business impact measuring and its structure in Lithuania. The author sought to analyze and systematize the actions taken in the legal framework regarding the implementation and promotion of social business and its impact measurement. After the analysis of the legal environment, the author conducted a qualitative research, the main purpose of which was to select appropriate variables to assess the social business impact measuring perspective on company value, and to find a way to explain the relation between social business impact measurement and company value. By choosing a research method of structured interviews with experts, the author sought to investigate the implementation of the evaluation process and identify possible measurement indicators needed to implement the measurement of the impact of social business. Main results of the research: an analysis of the academic literature has shown that the process of impact measuring contributes to the generation of enterprise value. However, the process of social business impact measuring is not well established, and there is a lack of research related to social business impact measuring on enterprise value. The analysis of the legal environment has shown that the concept of social business in Lithuania is still not defined by law, so there is a concept only that is abstract and advisory in nature. The research revealed that social businesses in Lithuania are developed more ideologically, driven by personal experience, therefore financial or human resources are not expected to measure the impact. Both the need and the resources required to measure the impact expected only after business expands, and this business process becomes more necessary and feasible due to resources. Social businesses understand that analysis creates value for the enterprise, but such part of the business process is not yet rooted in the Lithuanian social business context, even those businesses that measure the impact - do so only on their own knowledge. Lithuanian social businesses carry out their activities in a very independent way, they are deeply focused on the idea itself, rarely paying attention to other processes. Lithuanian social businesses are not oriented towards the value of the company from a financial point of view, and the value of the company is interpreted as creating social, economic and environmental impact. The conclusions, suggestions adapted to the activities of enterprises and directions for the future research were composed after the analysis of the academic literature and the performed research. The author strongly believes that the analyzed perspective of social business impact measuring on enterprise value can be applied in practice in order to stimulate a more effective assessment of the social business impact measuring which would optimize the benefits for the enterprise value and motivate for a good practice. |
