| Abstract [eng] |
The master's final work analyses the links between the municipality and its manager's role. Lithuanian and foreign scientific literature lacks research showing the links between the image of the municipality and its leader. Therefore, the problem question of this work is: what are the links between the image of the municipality and its leader as an organisation and a place? The first chapter of work performs the theoretical justification of the image associations of the municipality and its head: the concept of the municipality as an organization and the image of the city and the elements that condition it are analysed, as well as the importance of the mayor as the head of the municipality and the elements that determine his positive image. The second chapter of the work provides a research methodology: method of research, instrument and strategy. The methods of study, course, ethics, calculation of the sample of the study, demographic character traits of the subjects are described. Statistical analysis of survey data is also described. The final section of the work presents the results of the work carried out, the discussion. |
