| Abstract [eng] |
The main aim of this MA thesis is to evaluate the operational efficiency of e-commerce companies and the factors influencing it. The thesis consists of four parts: an analysis of the literature on the operational efficiency of e-commerce companies, an analysis of the scientific literature on operational efficiency evaluation, the performed research on the operational efficiency of e-commerce companies, the results of the performed research, and conclusions and suggestions. The analysis of scientific literature overviews the peculiarities of the operation of e-commerce companies, descriptions of the concept of e-commerce and operational efficiency, methods of operational efficiency evaluation, and factors influencing operational efficiency. After the analysis of the scientific literature, the author employed an expert evaluation, during which 10 experts were interviewed about the importance of indicators of operational efficiency evaluation and the factors influencing the operational efficiency of e-commerce companies. Based on the results of the research and the analysis of the scientific literature, a system for the operational efficiency of e-commerce companies was developed. In order to ascertain whether the system for operational efficiency is suitable for evaluating the operational efficiency of e-commerce companies, the operational efficiency of 96 e-commerce companies was evaluated including the analysis of profitability, turnover, and cost level indicators, and the factors influencing the operational efficiency of e-commerce companies were evaluated by employing regression analysis method. The performed research revealed that the operational efficiency evaluation is best revealed by net profitability, gross profitability, operating profitability, the profitability of equity capital and assets. For operational efficiency evaluation, it is also recommended to evaluate inventory turnover, turnover of debts to suppliers, assets turnover, and cost level indicators such as cost of sales level, and the proportion of operating cost per euro of sales. In the experts’ view, the internal factors that have the greatest impact on operational efficiency are the size of the company, the quality of services, time for fulfilling orders, the amount of information dissemination, and the amount of investment. While the linear polynomial regression revealed that the external factors with the greatest impact on operational efficiency are GDP, inflation, and interest rate. The conclusions and suggestions present the summarized analysis of the scientific literature and the results of the performed research. The author believes that the research could be useful for e-commerce companies that want to evaluate the operational efficiency of their company and identify trends and gaps in the operational efficiency of the company. |
