| Abstract [eng] |
The object of this master‘s study is the internal communication as means for the motivation of employees. The aim of the study is to analyse the role of the internal communication in the employee motivation process. The major goals of the study are to analyse the changing needs of employees and organizations, to examine, which means provide effective employee motivation, to investigate and evaluate the importance of internal communication in employee motivation process and to analyse whether the internal communication works as a motivator in the companies of Lithuania. Metaanalysis and quantitative research results show that the internal communication is one of the most important employee motivation factors. Research in Lithuanian companies revealed that the major factor for now is the financial motivation, however, the social transformation has formed a new generation of employees who have other needs than that. In the age of changing values and needs the employees are not loyal if they cannot trust their employer or if they are not determined to stay in the same workplace for good. In the employer‘s pursuit to find, to „tie“, to keep and to motivate the talents, the role of the internal communication becomes more and more vital. Effective communication seeking organizations admit the strategic nature of this field and use the tools of internal communication when making changes to increase the loyalty of employees. This becomes the major goal of the internal communication. Functions of the internal communication change as well – it is used to appoint a certain satisfactory status to an employee, to involve one in the organizational activities. This master‘s study may be useful to the specialists of corporate communication and personnel management, executives and scholars of communication. |
